Privacy Policy

1) Introduction and Contact Details of the Data Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified. 1.2 The controller for data processing on this website in terms of the General Data Protection Regulation (GDPR) is BS Elektronik Service GmbH, Moosweg 13, 38518 Gifhorn, Germany, Tel.: 05371/589700, Fax: 05371/589770, Email: service@led-europe.de. The controller for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

2) Data Collection When Visiting Our Website

2.1 In the case of merely informational use of our website, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

The visited website
Date and time at the moment of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
Used IP address (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively, should concrete evidence point to unlawful use. 2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible person), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.

3) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after closing your browser (so-called “session cookies”). Other cookies remain on your device and enable us to recognize your browser on your next visit (so-called “persistent cookies”). If cookies are set, they collect and process individual user information such as browser and location data as well as IP address values according to individual requirements. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie. In some cases, cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data are also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. a GDPR in the case of a given consent or in accordance with Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit. Please note that you can set your browser in such a way that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for specific cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. Please note that the functionality of our website may be limited if cookies are not accepted.

4) Contacting Us

When contacting us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your inquiry; this is the case if it can be inferred from the circumstances that the relevant facts have been finally clarified and provided that there are no legal storage obligations to the contrary.

5) Use of Website Features

5.1 YouTube

This website uses plugins for displaying and playing videos from the provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Data may also be transmitted to: Google LLC., USA. When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of the provider to load the plugin. In the process, certain information, including your IP address, is transmitted to the provider. If the playback of embedded videos via the plugin is started, the provider also uses cookies to collect information about user behavior, to create playback statistics and to prevent misuse. If you are logged into a user account with the provider during your site visit, your data will be directly assigned to your account when you click on a video. If you do not wish to be associated with your profile with the provider, you must log out before activating the playback button. All aforementioned processing, especially the setting of cookies for reading information on the used end device, only takes place if you have given us your express consent according to Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service via the “Cookie Consent Tool” provided on the website. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.

5.2 Google Maps

This website uses an online map service from the following provider: Google Maps (API) by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually present geographical information. By using this service, our location is shown to you and a possible approach is facilitated. Already when calling up those sub-pages in which the map from Google Maps is integrated, information about your use of our website (such as your IP address) is transmitted to servers of Google and stored there; this may also result in a transmission to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account that you are logged in with or whether a user account exists. If you are logged in with Google, your data will be directly assigned to your account. If you do not wish to be associated with your profile at Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. The collection, storage, and evaluation are carried out according to Art. 6 para. 1 lit. f GDPR based on Google’s legitimate interest in the display of personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. If you do not agree with the future transmission of your data to Google as part of the use of Google Maps, there is also the possibility to completely deactivate the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used. As far as legally required, we have obtained your consent for the aforementioned processing of your data according to Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future. To exercise your revocation, please follow the aforementioned possibility to make an objection. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.

6) Tools and Miscellaneous

6.1 Cookie Consent Tool

This website uses a so-called “Cookie Consent Tool” to obtain effective user consents for cookies and cookie-based applications that require consent. The “Cookie Consent Tool” is displayed to users when they visit the page in the form of an interactive user interface, where consents for certain cookies and/or cookie-based applications can be given by ticking boxes. Through the use of the tool, all cookies/services that require consent are only loaded if the respective user gives the corresponding consent by ticking boxes. This ensures that such cookies are only set on the respective user’s device in the event of given consent. The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context. If personal data (such as the IP address) are processed in individual cases for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website. Another legal basis for processing is Art. 6 para. 1 lit. c GDPR. As responsible persons, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user consent. If necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties. Further information about the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

6.2 All-In-One Security (AIOS)

For security purposes, this website uses the service of the following provider: Updraft WP Software Ltd., 11, Barringer Way, St. Neots, Cambs. PE19 1LW, UK. The provider protects the website and the associated IT infrastructure from unauthorized third-party access, cyber attacks, and viruses and malware. The provider captures the IP addresses of users as well as possibly further data about your behavior on our website (especially called URLs and header information) to detect and defend against illegitimate page accesses and threats. The captured IP address is compared with a list of known attackers. If the captured IP address is recognized as a security risk, the provider can automatically block it for page access. The collected information is transmitted to a server of the provider and stored there. The described data processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interests in protecting the website from harmful cyber attacks and in maintaining the structural and data integrity and security. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties. An adequate level of data protection for data transmission to the provider’s location is guaranteed by an adequacy decision of the European Commission.

7) Rights of the Data Subject

7.1 The applicable data protection law grants you the following rights as a data subject vis-à-vis the controller with regard to the processing of your personal data (rights to access and intervention), whereby reference is made to the legal basis mentioned for the respective conditions of exercise:

Right of access according to Art. 15 GDPR;
Right to rectification according to Art. 16 GDPR;
Right to erasure according to Art. 17 GDPR;
Right to restriction of processing according to Art. 18 GDPR;
Right to be informed according to Art. 19 GDPR;
Right to data portability according to Art. 20 GDPR;
Right to revoke consent given according to Art. 7 Para. 3 GDPR;
Right to lodge a complaint according to Art. 77 GDPR.

7.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCING OF INTERESTS DUE TO OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

8) Duration of Storage of Personal Data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and, if applicable, additionally by the respective statutory retention period (e.g., commercial and tax retention periods).

When processing personal data based on explicit consent according to Art. 6 Para. 1 lit. a GDPR, the affected data will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed within the framework of legal or quasi-legal obligations based on Art. 6 Para. 1 lit. b GDPR, these data will be routinely deleted after the retention periods expire, provided they are no longer required for the fulfillment of the contract or the initiation of a contract and/or there is no longer any legitimate interest on our part in their further storage.

When processing personal data based on Art. 6 Para. 1 lit. f GDPR, this data will be stored until you exercise your right to object according to Art. 21 Para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is for the establishment, exercise, or defense of legal claims.

When processing personal data for the purpose of direct marketing based on Art. 6 Para. 1 lit. f GDPR, this data will be stored until you exercise your right to object according to Art. 21 Para. 2 GDPR.

Unless otherwise stated in the other information of this declaration on specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.